SHRUTI
AGERWALA



Cinepolis 365
PROJECT SUMMARY
Cinepolis365 is an integrated service within Cinepolis. With dozens of multiplexes and excessively competitive ticket prices, there is little scope for brand loyalty. Through my project, I aimed to identify opportunity areas that would earn Cinepolis exclusivity, enhance consumer experience and gain the loyalty of its customers.
It attempts to bridge the gap between the content creators, the service providers and the audience, to create an environment where cinema is not just viewed, but more importantly appreciated in all its aspects. It promotes and appreciates varying genres of film and the art of filmmaking by encourages independent content creators to showcase their short films and documentaries in standalone screening booths.
Details
Cinepolis365 is an integrated service within Cinepolis. With dozens of multiplexes and excessively competitive ticket prices, there is little scope for brand loyalty. Through my project, I aimed to identify opportunity areas that would earn Cinepolis exclusivity, enhance consumer experience and gain the loyalty of its customers.
It attempts to bridge the gap between the content creators, the service providers and the audience, to create an environment where cinema is not just viewed, but more importantly appreciated in all its aspects. It promotes and appreciates varying genres of film and the art of filmmaking by encourages independent content creators to showcase their short films and documentaries in standalone screening booths.



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